Writing
On deadlines, capacity, and the arithmetic every to-do list refuses to do. Mostly about the problem rather than the product.
· 6 min read
How to plan a team's week when the team won't use your tools
Every small agency buys the tool, fills it in, and ends up the only one opening it. There is a way round that.
· 6 min read
How to tell a client their deadline is impossible
The conversation everyone dreads, why timing matters more than wording, and a script that works.
· 7 min read
Spreading, not cramming: how a planner should actually schedule your week
The scheduling rule that decides whether a generated plan is usable or ignored, and why greedy filling fails.
· 5 min read
The capacity spreadsheet you keep rebuilding
Why every agency owner builds the same sheet, why it always dies, and what to do about it.
· 6 min read
How to work out whether a deadline is actually possible
A five-minute calculation you can do on paper, and the two mistakes almost everyone makes doing it.
· 5 min read
Your to-do list is lying to you, and it's an arithmetic problem
A sorted list looks like a plan. It isn't one, and the difference is a sum nobody is doing.